Non sequitur. n. An inference or conclusion that does not follow from the premises or evidence.* (Latin lit., “it does not follow”)
Does anyone else resent the AT&T’s rebuttal commercials to Verizon’s 3G claims? Luke Wilson agreed to insult our intelligence levels by filming a few commercials that are meant to combat the Verizon’s presentation of AT&T’s 3G coverage.
Have you paid attention to what each company says? Verizon shows maps of the reach of each company’s 3G coverage and claims their coverage is 3 (or is it 5?) times larger than AT&T’s, and they actually show in each of the commercials the respective maps.
If you pay attention to AT&T’s “rebuttals” (and I use that term very lightly) you will notice they never address the issue directly, a great frustration of mine. AT&T tries a little sleight of hand in an attempt distract us from the facts. “We have faster speeds,” they proudly announce. “You can talk and surf at the same time on our network.” Yeah, that does a lot of good when you are in an area where you can’t access the network!
If anyone in AT&T’s marketing department reads this, PLEASE, for the sake of rational people across America, stop insulting our intelligences! Speak the truth and do it directly. I’m sure your company has other great things to compete with Verizon. Right?
*non sequitur. Dictionary.com. The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. http://dictionary.reference.com/browse/non sequitur (accessed: November 29, 2009).
